Solar Is Not Just for the Rich

By Giles Parkinson , Clean Technica:

Is rooftop solar really just for the rich and comfortably well off, as its detractors would have everyone believe? Or is it, as some in the industry suggest, already approaching mass market commodity?

It’s a question RenewEconomy sought to address in July, using data from the US, which pointed to the fact that rooftop PV had moved well beyond the niche markets of technology enthusiasts and the upwardly mobile. It found that the average income of solar households in the US was just $US57,000, thanks to the solar leasing model which dominates sale in that country, and allows installations for no up front payment.

Anecdotal evidence suggested the same thing was occurring in Australia – despite some utilities successfully convincing federal and state politicians on both sides of the fence otherwise… Read more

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