‘Israel is a greentech power’

PMO, Foreign Ministry and Environmental Protection Ministry launch international campaign meant to present Israel as world leader in development of eco-tech

Israel has launched its first ever international “green” campaign, meant to promote the nation’s achievements in the field of environmental technology.

The campaign, put together by the Prime Minister’s Office, Foreign Ministry and Environmental Protection Ministry, includes an international ad campaign, which is set to air, among others, on international TV networks such as CNN.

The campaign was launched as Rio+20, the UN summit on sustainable development in Brazil kicked off. Rio+20 is the largest environmental summit in the world, with over 50,000 participants.

The campaign will see “green Israel” ads run along CNN International weather reports over the next two weeks… Read more

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