What sustainability efforts could learn from Angry Birds

What do Angry Birds and sustainability have in common?

Playing  Angry Birds hooks people, focusing them on developing special skills to achieve ever more difficult goals. That type of game-playing can be a central tool to help companies get their employees involved in delivering on firm-wide sustainability goals from zero waste to greening the supply chain.

“Innovative companies are using gamification to re-image work and drive unprecedented engagement across the entire organization,” according to JP Rangaswami, keynote speaker for upcoming Gamification Summit being held in San Francisco June 19-21.  This is increasingly true for one of business’ top issues – sustainability.

93% of business leaders identified sustainability as important to their company’s future success, according to a recent survey. They are just looking for ways to make it work. Gamification is one answer…. Read more

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