Is going green just a fad?

One hears about businesses benefiting from revenue growth that has come from products, services and business model innovations that are in line with green stewardship. Others benefit from purchasing and using those products and services, from both increased efficiency and lower costs. The global environment also benefits from lower greenhouse gas emissions and less resource consumption.

Over the last 10 years, green stewardship has gripped popular imagination. Environmental issues have challenged our self-awareness and started many global initiatives to respond to critical issues such as global climate change and resource depletion. As a result, attitudes toward the environment are changing to encourage innovation in conservation. The benefits that arise will outlive our current generation. Regulations to implement the National Action Plan on Climate Change and other guidelines like Extended Producer Responsibility (EPR) are being framed and have started to get rolled out to incentivise such programmes. All businesses, whether on their own or under pressure, will have to join the green bandwagon some day and the sooner that happens, the better for them as well as for the civilization…. Read more

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